West & East. A Guide to Migrating Brands around the Globe
- Le jeudi 24 septembre 2015 08:00-10:00
- CCIG, Boulevard du Théatre 4, Genève
- Organisation : CCIG and Young & Rubicam Group, Geneva
Migrating brands to international markets can be tricky business.
Failures outnumber successes. Building on Young & Rubicam’s global account network and proprietary database, BrandAsset® Valuator, Young & Rubicam Group, Geneva has developed a guide to reduce the risk, and increase the opportunities, for successfully migrating brands around the globe. It is appropriate for any company, any size, any category because it is understanding the process and pitfalls of brand migration that matters first and foremost.
The CCIG and Young & Rubicam Group, Geneva are pleased to invite you to a business seminar focusing on the following:
- How brands are different, West vs. East
- Why some categories travel better than others
- How country of origin is a key, complicated piece of the brand story
- What it takes to successfully migrate brands: 10 “best” and “next” practices
- Are you prepared to think like an anthropologist?
The presentation on which this seminar is based has recently been awarded a prestigious WPP Atticus Prize. The event will be hosted by Sue Mizera, a 30-year veteran of Young & Rubicam and Managing Director of Young & Rubicam Business Consultants, and Marc Göhring, a digital specialist and Managing Director of Young & Rubicam Group, Geneva.
Programme:
8:00 Welcome and coffee
8:15 Introduction by Vincent Subilia, Deputy Director of CCIG
8:20 Presentation by Sue Mizera and Marc Göhring of Young & Rubicam Group, Geneva
9:15 Discussion
9:45 Networking time
As the number of seats is limited, we kindly ask you to register before 17 September 2015.
The registration fee is due at the welcome desk in cash or by debit card.
The registration fee will remain due in case of cancelation not announced by email to evenements@ccig.ch 48 hours prior to the event at the latest.
Note: We inform you that photos and/or videos could be shot to illustrate this event. Through your participation, you grant the CCIG the right to use them via different channels to promote its activities.
- Prix membres CCIG CHF 35
- Prix non-membres CHF 70