SME Competitiveness Outlook 2018

  • Thursday 20 September 2018 13:30-15:00
  • Room W, Centre William Rappard, World Trade Organization 154 Rue de Lausanne, Geneva
  • Organisation : International Trade Centre

Digitalization and the rise of the platform economy are rapidly changing the way in which firms do business. A strong business ecosystem is necessary to manage this change. This year’s SME Competitiveness Outlook tells how to build it. 

The publication describes major drivers of change, opportunities and challenges they create for SMEs, and suggests ideas on how different players in the ecosystem can make use of these developments to better serve SMEs. These players will have to embrace data and technologies, forge innovative partnerships, and take calculated risks to build trust and help SMEs manage the transition to new technologies.


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