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DESCRIPTION:Swissness is one of the most valuable national assets in the wo
 rld. It adds up to 20% to the price of a product on average\, and up to 50
 % in luxury and watchmaking. Switzerland ranks first globally for reputati
 on\, trust\, and governance. But reputation only tells half the story. Ben
 eath it sits legitimacy: the acceptance that Swiss origin means quality an
 d reliability before the question is even raised. Reputation moves with th
 e news cycle. Legitimacy moves with decades. \n   \n Based on an original 
 study covering 19 countries\, 13 languages\, and 48.8 million data points\
 , we will examine how Swissness is discussed today\, where pressure is bui
 lding\, and what this means for Swiss companies and institutions. We will 
 also introduce practical frameworks for monitoring legitimacy alongside re
 putation\, and for assessing organizational exposure to the forces shaping
  their environment in the years ahead. \n   \n Agenda  :  \n \n \n \n \n 1
 8:00 \n \n \n Reception \n \n \n \n \n 18:30 \n \n \n Welcome address by a
  CCIG representative \n \n \n \n \n 18:40 \n \n \n Swissness study: findin
 gs and implications \n \n Lukasz Bochenek \, CEO\, Leidar \n Gilles Marcha
 nd \, Founder\, legitima \n Hugo Marchand \, Senior Consultant\, Leidar & 
 legitima \n \n \n \n \n \n 19:20 \n \n \n Audience Q&A \n \n \n \n \n 19:3
 0 \n \n \n Networking cocktail \n \n \n \n \n 20:00 \n \n \n End of the ev
 ent \n \n \n \n \n   \n This event will be held in English.  \n ----- \n T
 hank you for choosing environmentally friendly transport options. \n  
DTEND:20260603T200000
DTSTAMP:20260519T051807Z
DTSTART:20260603T180000
LOCATION:CCIG\, bd du Théâtre 4\, Genève
SEQUENCE:0
SUMMARY:Beyond reputation: the legitimacy of Swissness
UID:eb6bdb57-263d-42f4-9e04-b3419c11c9b4
X-ALT-DESC;FMTTYPE=text/html:<p>Swissness is one of the most valuable natio
 nal assets in the world. It adds up to 20% to the price of a product on av
 erage\, and up to 50% in luxury and watchmaking. Switzerland ranks first g
 lobally for reputation\, trust\, and governance. But reputation only tells
  half the story. Beneath it sits legitimacy: the acceptance that Swiss ori
 gin means quality and reliability before the question is even raised. Repu
 tation moves with the news cycle. Legitimacy moves with decades.</p>\n<p>&
 nbsp\;</p>\n<p>Based on an original study covering 19 countries\, 13 langu
 ages\, and 48.8 million data points\, we will examine how Swissness is dis
 cussed today\, where pressure is building\, and what this means for Swiss 
 companies and institutions. We will also introduce practical frameworks fo
 r monitoring legitimacy alongside reputation\, and for assessing organizat
 ional exposure to the forces shaping their environment in the years ahead.
 </p>\n<p>&nbsp\;</p>\n<p><span style="text-decoration: underline\;">Agenda
 </span> :&nbsp\;</p>\n<table class=" sp-table" style="border-style: none\;
 ">\n<tbody>\n<tr style="height: 56px\;">\n<td style="height: 56px\; width:
  78.3281px\;">\n<p>18:00</p>\n</td>\n<td style="height: 56px\; width: 426.
 672px\;">\n<p>Reception</p>\n</td>\n</tr>\n<tr style="height: 78px\;">\n<t
 d style="height: 55px\; width: 78.3281px\;">\n<p>18:30</p>\n</td>\n<td sty
 le="height: 55px\; width: 426.672px\;">\n<p>Welcome address by a CCIG repr
 esentative</p>\n</td>\n</tr>\n<tr style="height: 133px\;">\n<td style="hei
 ght: 133px\; width: 78.3281px\;">\n<p>18:40</p>\n</td>\n<td style="height:
  133px\; width: 426.672px\;">\n<p>Swissness study: findings and implicatio
 ns</p>\n<ul>\n<li><strong>Lukasz Bochenek</strong>\, CEO\, Leidar</li>\n<l
 i><strong>Gilles Marchand</strong>\, Founder\, legitima</li>\n<li><strong>
 Hugo Marchand</strong>\, Senior Consultant\,&nbsp\;Leidar &amp\; legitima<
 /li>\n</ul>\n</td>\n</tr>\n<tr style="height: 78px\;">\n<td style="height:
  78px\; width: 78.3281px\;">\n<p>19:20</p>\n</td>\n<td style="height: 78px
 \; width: 426.672px\;">\n<p>Audience Q&amp\;A</p>\n</td>\n</tr>\n<tr style
 ="height: 78px\;">\n<td style="height: 78px\; width: 78.3281px\;">\n<p>19:
 30</p>\n</td>\n<td style="height: 78px\; width: 426.672px\;">\n<p>Networki
 ng cocktail</p>\n</td>\n</tr>\n<tr style="height: 56px\;">\n<td style="hei
 ght: 56px\; width: 78.3281px\;">\n<p>20:00</p>\n</td>\n<td style="height: 
 56px\; width: 426.672px\;">\n<p>End of the event</p>\n</td>\n</tr>\n</tbod
 y>\n</table>\n<p>&nbsp\;</p>\n<p><em>This event will be held in English.&n
 bsp\;</em></p>\n<p>-----</p>\n<p><em>Thank you for choosing environmentall
 y friendly transport options.</em></p>\n<p>&nbsp\;</p>
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